On top of being played before every Week 1 game in 2021, Lift Every Voice and Sing will be heard at the Pro Bowl, Super Bowl, and NFL Draft. “Lift Every Voice and Sing” has been played at some major NFL events before, such as Super Bowl LV (performed by Alicia Keys) and the 2021 Draft (sung by the Cleveland All-City Choir). This season, the NFL is planning to increase promotion for social justice by permitting helmet decals, in-stadium announcements, and further messaging that is still being discussed. It was put to music in 1905 by his brother, John Rosamond. James Weldon Johnson wrote the poem Lift Every Voice And Sing in the late 1800s. “The overarching theme for all of the league’s cause-marketing efforts this season will be: ‘It Takes All Of Us.’ But in-stadium messaging will be more ‘targeted’ this year - culminating with the ‘Inspire Change’ theme during Weeks 17-18,” Front Office Sports wrote. As we celebrate football’s return, I wanted to share some background on the spiritual song Lift Every Voice And Sing that you’ll see during the pageantry of the 2020 NFL Kickoff weekend. New elements also will include a project to highlight victims of purported racism, titled “Say Their Stories.” “They’re bringing back a lot of elements from last year,” a source told Front Office Sports, citing matters such as on-field signage, decals on player helmets, and in-stadium PSAs. The NFL is going in the other direction and it’s more than the lifting up of the “Black national anthem,” according to the report. NBA commissioner Adam Silver said the season now winding down was “an extraordinary moment in time” but “a return to normalcy” is the plan for 2021.
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